If you’re among the many people who have recently been getting “information” that Snapchat is going to shut down in 2025, you’ve been misled. Snapchat is not shutting down in 2025, so you can rest assured that your streaks, your Snapchat Best Friends List, and everything else will remain safe, and you can continue sending snaps to all your friends whenever you want.
The reason that “Snapchat shutting down in 2025” claims are doing the rounds on the internet is probably the fact that the company did announce that it’s scraping its plans for a “simplified version” of the app.
This announcement came during Snap’s Q1 2025 financial report (link), where the company said that its abandoning its idea for a simple-version of Snap, and is instead focusing on making it easier for Snapchat users to get to the Spotlight, while still ensuring easy access to subscriptions, stories, Snap Map, and more.
That same report, by the way, also makes it fairly evident that Snapchat is nowhere near being “dead” or “shut down”. While the Snapchat daily-active users (DAU) in North America did drop from 100 million in 2024 to 99 million in 2025, the company’s monthly-active users (MAU) worldwide has increased to 900 million. The company’s revenue has also increased 14% year-over-year (to $1.36 billion), and even Snap’s MyAI is being used by more and more people.
The point remains that Snap Inc. is doing fairly well, and is gaining users globally, which is a sign of good health. Plus, the company’s revenue is increasing as well — another sign of good health. Moreover, a new redesign for the Snap app might make it even more enticing for power-users, and the company also has some AI-related announcements in the pipeline which should be exciting as well.
So, the answer to your question “is Snapchat shutting down in 2025” is a resounding “No.” You can safely continue all your streaks and subscriptions, and make boomerangs on Snapchat.
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