Pinterest is rolling out a new “tuner” tool that lets you control how much AI-generated content appears in your feed. The idea is to give users more agency over the mix of human and AI creativity they see.
You’ll find the new control under a “GenAI interests” section in your settings. There, you can reduce or step away from AI visuals in specific categories like art, fashion, home decor, and beauty. It doesn’t eliminate AI content entirely, but it should help filter out content you don’t want to see. The options are live now for desktop and Android, and will reach iOS soon.
Alongside the tuner, Pinterest is making its “AI modified” labels more visible. These labels mark images that have been edited or generated with AI, helping you spot altered content at a glance. The detection tools behind this labeling are getting upgrades too so that less obvious AI images are caught too—even those without explicit metadata tags.
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Pinterest says these changes are a response to user feedback. Many people have complained that AI visuals have flooded their feeds, making it hard to find authentic inspiration. This move is its attempt to balance innovation and control, to let people choose how much generative content filters into their browsing.
It’s worth noting there will still be some AI content no matter how aggressive your settings get. The system works only on eligible images, and Pinterest doesn’t offer a full “AI off” switch—yet. But this direction signals something important: Pinterest is listening.
If you’ve been frustrated by AI taking over parts of your feed, this new control could restore a sense of balance. You may not ban AI outright, but you can taper it to match your vibe.
And for those posting images, this update underlines a new reality: how your content is labeled matters. Being transparent might help your work stay visible. In the world of generative visuals, knowing what’s yours and what’s machine made could become part of discovering inspiration itself.
source: Pinterest (link)